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Timex Resin Ladies Watch Please Mouse Over to zoom in the image!

Timex Resin Ladies Watch

Timex Resin Ladies Watch
During World War II, Waterbury renamed itself U.S. Time Company. In 1950 the company introduced a wristwatch called the Timex. Over the next three decades, Timex was sold through a series of advertisements which emphasized its durability by putting the watch through "torture tests," such as falling over the Grand Coulee Dam or being strapped to the propeller of an outboard motor, with the slogan "It takes a licking and keeps on ticking." With the help of former Olympic broadcaster, spokesman John Cameron Swayze, sales took off. The company later became Timex Corporation, then Timex Group and, to date, has sold over one billion watches.

Price:  $49.95 from 
Stockist Catalogue Product Name Price  
Timex Resin Ladies Watch $49.95

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